Award-winning social impact fund Impact Ventures UK (IVUK) has announced its investment of up to £1.5 million into London-based youth marketing agency Livity, whose client base includes Unilever, Google and Barclays.
Livity was co-founded in 2001 by Sam Conniff and Michelle Morgan to improve the employability and life chances of young people, providing them with training, support and work opportunities in a constructive and encouraging environment. Livity involves its young people in the creative process to ensure it produces authentic, engaging content, tailored marketing strategies and unique insights for brands, charities and governmental organisations.
Livity’s range of work-based interventions include mentoring, work experience and formal internships. Last year it worked with over 500 young people, including its first two cohorts of Digify, Livity’s market-leading internship programme addressing the lack of diversity in the creative sector. IVUK has been impressed by the impact that Livity has delivered through its programmes, which the agency looks to scale further as it celebrates its fifteenth anniversary.
Lucy Inmonger, Investment Manager at IVUK, said, “there is an increasing body of evidence to show that brands and organisations who put purpose at the core of their marketing outperform. Livity has championed this approach for 15 years and are experts in helping their clients find the same narrative. Our investment will help Livity expand its core agency services enabling it to scale its social impact and develop new ways to engage with young people.”
Richard Brass, Head of Private Banking UK at Berenberg and Founder of Impact Ventures UK, said, “Livity’s track record of developing innovative business solutions that can inspire and support young people, and offer training and employment opportunities is right in the heart of IVUK’s purpose. Sam and Michelle were two of the individuals who helped inspire the creation of IVUK and it is fantastic that we are now supporting Livity’s next phase.”
Michelle Morgan, Co-Founder and CEO at Livity, added, “We are so thrilled to be working with a great partner like IVUK who believes, like us, that it is possible to be commercially successful and do good at the same time. Our social impact targets will be just as ambitious as our financial targets.”