Livity strives to improve the employability of young people through work-based interventions that generate effective client marketing content.
12% of young people aged 16 to 24 in the UK are not in education, employment or training*, with even more leaving school without the experience or knowledge to pursue meaningful careers. The resulting lack of purpose and direction leads to a lower quality of life and long-term social and economic problems in young communities.
Livity aims to tackle these social challenges through their youth marketing agency services for private, public and third sector organisations who wish to better target youth audiences and their growing influence. As the national demand for content marketing increases, Livity draws on the insights gained from its work experience programmes and internships to create appropriate, relevant and effective client content, all the while inspiring positive behavioural change through career-related support.
Harnessing talent and creating opportunity
Since it was founded in 2001, Livity has seen hundreds of young people through its doors each year. Its work placement opportunities such as the award-winning internship programme, Digify, break down the contradictory cycle where young people struggle to find work without the relevant job experience. Digify works with other creative agencies to generate paid placements that would have not otherwise existed.
Building brighter futures
IVUK are delighted to support Livity in continuing its social mission. Already recognised as a long-standing and trusted advisor in the sector, IVUK’s investment will be predominantly used to expand Livity’s core agency services in the UK. Focusing their efforts on a growing client base will create a stronger impact strategy for its young people, in turn creating bigger and better prospects for their futures.
*Office for National Statistics, Statistical Bulletin: Young people not in education, employment or training (NEET), UK: Aug 2016